Sunday, November 28, 2010

Cookbook Advertising Directed at Women 1912

One of the great aspects of community cookbooks is that they often include advertisements from community businesses. These advertisements helped pay for the printing of the cookbook. In the example below, the bank decided to target women in their advertisement, which was smart since they were the ones who used the cookbooks.  The bank was probably also seeing the potential in new customers.

From the Hathi Trust Digital Library,

I wonder how many banks today have a furnished rest room?

Of genealogical value in this ad are the names of the bank's officers at the bottom.

This advertisement and others are from the Christopher House Guild Cook Book, Compiled by the Christopher House Guild of the First Presbyterian Church, Evanston, Illinois (1912).