Here, the second advertisement on the page, is a possible lead on a funeral home that existed in 1917 in Newark, New Jersey. Notice that the advertisement provide the name of the mortician's father. This might indicate his father was the previous mortician. Which may also show that the funeral home was in existence for a longer period of time.
This advertisement is found in The Community Cook Book. Compiled and Published by the Women's Auxiliary of the First Presbyterian Church. South Orange, New Jersey. 1917.
